Posted by & filed under International Business, Management, Organizational Behavior.

Description:  January is the month when many New Year’s resolutions stand or fall. This year, people are bringing a new ally to the fight to keep their resolve: their smartphones. A December survey by Prosper Mobile Insights found that more than one in four US smartphone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.

Source:  eMarketer.com

Date: Jan 15, 2013

Link: http://www.emarketer.com/Article/Mobile-Helps-with-New-Years-Resolutions/1009603#oQXmAFIdW5G256bH.99

Questions for Discussions:

  • What does the list say about the how people are using mobile devices?
  • How different are men and women?
  • What are the business opportunties for mobile application development?

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