Posted by & filed under International Business, Management, Organizational Behavior.

Description: Olympian Oscar Pistorius, now an alleged murderer, is the latest in a string of Nike athletes to fall from grace.

Source: – video report

Date: Feb 15, 2013


Questions for Discussions:

  • How should management at firms like Nike handle sponsorship scandals?
  • Do you believe that the publicity generated by scandals actually reflect on the firm or is the public able to separate the firm from the scandal?

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