Posted by & filed under International Business, Management, Organizational Behavior.

Description: Olympian Oscar Pistorius, now an alleged murderer, is the latest in a string of Nike athletes to fall from grace.

Source: CNNMoney.com – video report

Date: Feb 15, 2013

Link: http://money.cnn.com/video/news/2013/02/14/n-nike-oscar-pistorius-sponsorship-homicide-shooting.cnnmoney/

Questions for Discussions:

  • How should management at firms like Nike handle sponsorship scandals?
  • Do you believe that the publicity generated by scandals actually reflect on the firm or is the public able to separate the firm from the scandal?

Leave a Reply

Your email address will not be published.