Description:  Fresh off the launch of its new Kevin Spacey political drama, House of Cards, Netflix (NFLX) is planning an original animated children’s series.

Source:  Businessweek.com

Date: Feb 13, 2013

Link: http://www.businessweek.com/articles/2013-02-13/with-a-3d-animated-series-netflix-aims-for-kids#r=nav-f-story

Questions for Discussions:

• How is Netflix attempting to distinguish itself from competitors like Hulu and Amazon?
• Do you think they will succeed with this strategy?
• What are the organizational and managerial implications for developing content?
• What are the international growth opportunities associated with animation content?