Description: Bloomberg’s Middle East Business Editor Elliott Gotkine takes you for a ride in a car that is powered by air and water, giving you 1,000 miles per tank. He speaks on Bloomberg Television’s “Countdown.”

Source: CNNMoney.com – video report

Date: Mar 21, 2013

Link: http://bloom.bg/10lO3VJ

Questions for Discussions:

• What are the unique features of this product that would be used to develop a strategic business plan for global distribution?
• Who would you choose as the first target customers for the car?
• Sketch the outline of a business plan that would involve dealers and partnerships.