Description: Bloomberg’s Middle East Business Editor Elliott Gotkine takes you for a ride in a car that is powered by air and water, giving you 1,000 miles per tank. He speaks on Bloomberg Television’s “Countdown.”
Source: CNNMoney.com – video report
Date: Mar 21, 2013
Questions for Discussions:
- What are the unique features of this product that would be used to develop a strategic business plan for global distribution?
- Who would you choose as the first target customers for the car?
- Sketch the outline of a business plan that would involve dealers and partnerships.