Posted by & filed under International Business, Management, Organizational Behavior.

Description: Bloomberg’s Middle East Business Editor Elliott Gotkine takes you for a ride in a car that is powered by air and water, giving you 1,000 miles per tank. He speaks on Bloomberg Television’s “Countdown.”

Source: CNNMoney.com – video report

Date: Mar 21, 2013

Link: http://bloom.bg/10lO3VJ

Questions for Discussions:

  • What are the unique features of this product that would be used to develop a strategic business plan for global distribution?
  • Who would you choose as the first target customers for the car?
  • Sketch the outline of a business plan that would involve dealers and partnerships.

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