Description:  Investors are cheered by deal to feature Samsung in-store shops

Source:  Marketwatch.com

Date: Apr 04, 2013

Link:  http://www.marketwatch.com/story/best-buy-turns-the-tables-on-showrooming-2013-04-04?siteid=nwtwk

Questions for Discussions:

• How has Best Buy responded to the challenges related to e-commerce?
• How has this response changed the traditional channels of distribution?
• Do you think this strategy will succeed?