Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens.
Source: CNNMoney.com – video report
Date: May 16, 2013
Questions for Discussions:
- Why are YouTube channels becoming more popular?
- Who do they appeal to and how can managers develop this environment?
- Why do you suppose management acquired AwesomenessTV instead of developing their own from scratch?
- Does YouTube offer a viable alternative to entrepreneurs seeking to develop programming?