Posted by & filed under International Business, Management, Organizational Behavior.

Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens.

Source: – video report

Date: May 16, 2013


Questions for Discussions:

  • Why are YouTube channels becoming more popular?
  • Who do they appeal to and how can managers develop this environment?
  • Why do you suppose management acquired AwesomenessTV instead of developing their own from scratch?
  • Does YouTube offer a viable alternative to entrepreneurs seeking to develop programming?


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