Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens.

Source: CNNMoney.com – video report

Date: May 16, 2013

Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/

Questions for Discussions:

• Why are YouTube channels becoming more popular?
• Who do they appeal to and how can managers develop this environment?
• Why do you suppose management acquired AwesomenessTV instead of developing their own from scratch?
• Does YouTube offer a viable alternative to entrepreneurs seeking to develop programming?