Description: There’s a big to-do about Big Data and data management platforms (DMPs) in the digital advertising space. According to a new eMarketer report, “Data Management Platforms: Using Big Data to Power Marketing Performance,” DMPs enable marketers to use their Big Data to make smarter and more efficient marketing decisions.

Source: eMarketer.com

Date: May 24, 2013

Link: http://www.emarketer.com/Article/Handle-Big-Data-Advertisers-Turn-DMPs/1009919#jDZMmWeidAtbwk0k.99

Questions for Discussions:

• What is Big Data?
• What does the article have to say about Big Data and how managers are dealing with this source of information?