Description: There’s a big to-do about Big Data and data management platforms (DMPs) in the digital advertising space. According to a new eMarketer report, “Data Management Platforms: Using Big Data to Power Marketing Performance,” DMPs enable marketers to use their Big Data to make smarter and more efficient marketing decisions.
Date: May 24, 2013
Questions for Discussions:
- What is Big Data?
- What does the article have to say about Big Data and how managers are dealing with this source of information?