Description: “Why is everything moving to freemium?” the gamer crowd cries, myself included, much of the time.

Source: Forbes.com

Date: Sep 01, 2013

Link: http://www.forbes.com/sites/insertcoin/2013/09/01/plants-vs-zombies-2-at-nearly-25-million-downloads-in-under-two-weeks/

Questions for Discussions:

• What is “freemium”?
• Describe how the company intends to make money using this business model?
• What are the pros and cons of using this model?
• Do you think the strategy can succeed in this industry?
• Could it succeed in another industry?