Posted by & filed under International Business, Management.

Description: This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.”

Source: Hubspot.com

Date: Sep 12, 2013

Link: http://blog.hubspot.com/is-social-media-killing-brands-tl?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=10259928&_hsenc=p2ANqtz-_exX_tECCnItTpgHkyozbdFMxQmUAls4eFxlPal-BrrqreGiXC0Cfbp_1niUcpWkGPjheiaucaBq2zW9n7AFrvf_qseg&_hsmi=10259928

Questions for Discussions:

  • According to the report, what is the best way for management to use social media?
  • What are your thoughts on the issue of how social media affects brand identity?

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