Description: This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.”
Date: Sep 12, 2013
Questions for Discussions:
- According to the report, what is the best way for management to use social media?
- What are your thoughts on the issue of how social media affects brand identity?