Posted by & filed under International Business, Management.

Description: This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.”


Date: Sep 12, 2013


Questions for Discussions:

  • According to the report, what is the best way for management to use social media?
  • What are your thoughts on the issue of how social media affects brand identity?

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