Description: Birchbox co-founders Hayley Barna and Katia Beauchamp share the secrets behind the success of their rapidly expanding beauty discovery service.
Source: CNNMoney.com – video report
Date: Sep 18, 2013
Questions for Discussions:
- Describe the business model?
- Why has organic and word-of-mouth growth been so successful?
- How does social media help the firm grow?
- Are there other categories of products that you think could be marketed the same way?