Description: Birchbox co-founders Hayley Barna and Katia Beauchamp share the secrets behind the success of their rapidly expanding beauty discovery service.

Source: CNNMoney.com – video report

Date: Sep 18, 2013

Link: http://money.cnn.com/video/news/2013/09/18/f-birchbox-hayley-barna-katia-beauchamp.fortune/index.html

Questions for Discussions:

• Describe the business model?
• Why has organic and word-of-mouth growth been so successful?
• How does social media help the firm grow?
• Are there other categories of products that you think could be marketed the same way?