Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell.

Source: TheDailyBeast.com

Date: Oct 01, 2013

Link: http://www.thedailybeast.com/articles/2013/10/01/do-you-want-wine-with-those-fries.html

Questions for Discussions:

• Summarize the PR strategy and intended goals envisioned by management at McDonald’s?
• Why will it be difficult to succeed?
• What would you advise management to do to improve its image?