Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell.
Date: Oct 01, 2013
Questions for Discussions:
- Summarize the PR strategy and intended goals envisioned by management at McDonald’s?
- Why will it be difficult to succeed?
- What would you advise management to do to improve its image?