Posted by & filed under International Business, Management, Organizational Behavior.

Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell.


Date: Oct 01, 2013


Questions for Discussions:

  • Summarize the PR strategy and intended goals envisioned by management at McDonald’s?
  • Why will it be difficult to succeed?
  • What would you advise management to do to improve its image?

Leave a Reply

Your email address will not be published. Required fields are marked *