Posted by & filed under International Business, Management.

Description: Boeing (BA) forever changed aviation in 1970 when it introduced its 747 jumbo jet, whose size and range revolutionized flying and became a cultural icon in the process. It’s since gone on to log orders for more than 1,500 of the humpbacked behemoth’s various models. But now the world’s No. 1 maker of commercial aircraft is poised to offer a model that may kill off its best-known creation.


Date: Oct 10, 2013


Questions for Discussions:

  • Explain the strategic thinking at Boeing as management chooses how to compete in the market?
  • What are the primary factors driving sales?

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