Description: Boeing (BA) forever changed aviation in 1970 when it introduced its 747 jumbo jet, whose size and range revolutionized flying and became a cultural icon in the process. It’s since gone on to log orders for more than 1,500 of the humpbacked behemoth’s various models. But now the world’s No. 1 maker of commercial aircraft is poised to offer a model that may kill off its best-known creation.
Date: Oct 10, 2013
Questions for Discussions:
- Explain the strategic thinking at Boeing as management chooses how to compete in the market?
- What are the primary factors driving sales?