Description: Boeing (BA) forever changed aviation in 1970 when it introduced its 747 jumbo jet, whose size and range revolutionized flying and became a cultural icon in the process. It’s since gone on to log orders for more than 1,500 of the humpbacked behemoth’s various models. But now the world’s No. 1 maker of commercial aircraft is poised to offer a model that may kill off its best-known creation.

Source: Businessweek.com

Date: Oct 10, 2013

Link: http://www.businessweek.com/articles/2013-10-10/boeings-new-777x-could-make-the-largest-jumbo-jets-obsolete#r=hpt-ls

Questions for Discussions:

• Explain the strategic thinking at Boeing as management chooses how to compete in the market?
• What are the primary factors driving sales?