Description: Howard Schultz is hoping customers will sign a petition calling on lawmakers to ‘demonstrate leadership, conviction and courage.’ He calls the government shutdown and debt ceiling debate ‘shameful.’

Source: CNNMoney.com – video report

Date: Oct 11, 2013

Link: http://money.cnn.com/video/news/2013/10/11/n-starbucks-ceo-howard-schultz-petition-washington-shutdown-debt-ceiling.cnnmoney

Questions for Discussions:

• Do you think this is appropriate corporate behavior?
• Do you think this effort could be seen as a marketing opportunity for the firm rather than socially responsible behavior?