Description: Howard Schultz is hoping customers will sign a petition calling on lawmakers to ‘demonstrate leadership, conviction and courage.’ He calls the government shutdown and debt ceiling debate ‘shameful.’
Source: CNNMoney.com – video report
Date: Oct 11, 2013
Questions for Discussions:
- Do you think this is appropriate corporate behavior?
- Do you think this effort could be seen as a marketing opportunity for the firm rather than socially responsible behavior?