Description: Even as the US economy continues to improve, consumers remain price-sensitive when it comes to buying property and casualty (P&C) and life insurance. With insurers and aggregators making their digital properties more intuitive, it is easier than ever for consumers to conduct research, compare quotes and even buy insurance entirely through digital channels, according to a new eMarketer report, “Digital Insurance Trends: Reshaping the Insurance Path to Purchase and Beyond.”

Source: eMarketer.com

Date: Oct 28, 2013

Link: http://www.emarketer.com/Article/Insurance-Develops-New-Digital-Path-Purchase/1010337#oHigiEDrZdPff0KW.99

Questions for Discussions:

• Summarize the highlights in this report.
• How should managers respond to this information?