Description: Entrepreneur Blake Mycoskie discusses Toms Shoes’ ‘One for One’ program which gives free shoes to a poor children for every pair sold at retail and the company’s new digital marketplace.

Source: CNNMoney.com – video report

Date: Nov 08, 2013

Link: http://money.cnn.com/video/news/2013/11/08/n-toms-shoes-blake-mycoskie.cnnmoney/index.html

Questions for Discussions:

Describe the new business model?

• What are the critical characteristics needed in order for the model to be viable and sustainable?
• Suggest a new product that could fit the program model.