Posted by & filed under International Business, Management, Organizational Behavior.

Description: BlackBerry CEO John Chen talks about the need for the struggling phone maker to keep enterprise customers.

Source: CNNMoney.com – video report

Date: Feb 26, 2014

Link: http://money.cnn.com/video/technology/2014/02/26/t-blackberry-ceo-chen-mwc.cnnmoney/index.html

Questions for discussion:

  • What is John Chen’s turn around strategy for BlackBerry?
  • Do you think it will succeed?

Leave a Reply

Your email address will not be published. Required fields are marked *