Posted by & filed under International Business, Management, Organizational Behavior.

Description: Bloomberg’s Matt Miller recaps General Motors CEO Mary Barra’s day on Capitol Hill as she faces a second round of questioning by the U.S. Senate over a delayed recall to fix an ignition-switch problem on Bloomberg Television’s “Bloomberg Surveillance.”

Source: Bloomberg.com – video report

Date: Apr 02, 2014

Link: http://www.bloomberg.com/video/is-gm-s-barra-convincing-congress-on-recall-78P6wgd8R8ajyE~UehgICA.html

Questions for Discussions:

  • Do you think Mary Barra has represented GM management well at the committee hearings?
  • How has this event affected the GM brand image and the corporate culture at the company, in your opinion?
  • How would you suggest GM go about dealing with the damage to their reputation?

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