Description: Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method.
Date: Apr 02, 2014
Questions for Discussions:
- Summarize the research claims presented in this report.
- What do you think about their validity and real value to marketing managers?
- Is there something unethical about this strategy, in your opinion?