Posted by & filed under International Business, Management, Organizational Behavior.

Description: Recent changes to the way Facebook serves up its news feeds are making it more difficult for small businesses to get their updates in front of customers. That’s causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which claims more than 1 billion monthly active users. One food delivery company upset about the situation went so far as to publicly break up with Facebook (FB).

Source: Businessweek.com

Date: Apr 11, 2014

Link: http://www.businessweek.com/articles/2014-04-11/the-end-of-free-facebook-marketing#r=hpt-ls

Questions for Discussions:

  • What are the changes taking place at Facebook that are affecting small business managers and their marketing plans?
  • How should these managers respond?

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