Posted by & filed under International Business, Management, Organizational Behavior.

Description: CEO Mary Barra says that her company is not focused on the ‘cost elements’ of the safety fix and that GM is ‘gonna do the right thing.’

Source: CNN.com – video report

Date: Apr 16, 2014

Link: http://money.cnn.com/video/news/2014/04/16/gm-ceo-mary-barra-cost-of-safety-fix-recall.cnnmoney/index.html

Questions for Discussions:

  • Do you think Mary Barra handled this media presentation well?
  • What was positive and what was negative, with respect to defending the GM brand and reputation of GM management?

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