Description: CEO Mary Barra says that her company is not focused on the ‘cost elements’ of the safety fix and that GM is ‘gonna do the right thing.’
Source: CNN.com – video report
Date: Apr 16, 2014
Questions for Discussions:
- Do you think Mary Barra handled this media presentation well?
- What was positive and what was negative, with respect to defending the GM brand and reputation of GM management?