Description: Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue. And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value–while not angering core subscribers who paid full price in advance.
Date: Apr 13, 2014
Questions for discussion:
- How does Goldstar help management deal with unsold inventory and price control?
- What other businesses deal with a similar challenge of maintaining value of inventory that expires at specific date and time?