Posted by & filed under International Business, Management.

Description: More than 70% of digital coupon users will use a mobile device to redeem a discount in 2014

Source: eMarketer.com

Date: May 02, 2014

Link: http://www.emarketer.com/Article/US-Mobile-Users-Turn-Smartphones-Tablets-Redeem-Coupons/1010801/3#sthash.dgenTtF0.dpuf

Questions for Discussions:

  • What does this report suggest to marketing managers concerned with their coupon strategy?
  • Do you think this trend in behavior will continue?
  • What opportunities are presented for entrepreneurs focused on coupon usage?

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