Description: The network’s extension through 2032 has media outlets gaping at the scope of this big gamble on the future of the Games. But the deal is anything but surprising.

Source: Fortune.com

Date: May 09, 2014

Link: http://features.blogs.fortune.cnn.com/2014/05/09/for-nbc-a-bet-on-the-olympics-is-anything-but-a-game/?iid=SF_F_River

Questions for discussion:

• According to the report, what motivated NBC management to make this deal?
• What are the risks and rewards related to this deal for the NBC brand?