Posted by & filed under International Business, Management, Organizational Behavior.

Description: The network’s extension through 2032 has media outlets gaping at the scope of this big gamble on the future of the Games. But the deal is anything but surprising.


Date: May 09, 2014


Questions for discussion:

  • According to the report, what motivated NBC management to make this deal?
  • What are the risks and rewards related to this deal for the NBC brand?

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