Posted by & filed under International Business, Management, Organizational Behavior.

Description: An activewear brand with a cult following in Australia is planning a massive global expansion in the U.S., Asia and Europe.

Source: NationalPost.com

Date: May 29, 2014

Link: http://business.financialpost.com/2014/05/29/look-out-lululemon-this-exploding-australian-fitness-brand-aims-to-eat-your-lunch/

Questions for Discussions:

  • How does this report reflect growing globalization and international business?
  • How should managers approach the challenge?
  • Does the home country of a brand help or hurt international marketing efforts in this case?

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