Posted by & filed under International Business, Management, Organizational Behavior.

Description: The headphones are just part of what Apple is buying as they acquire Beats for $3 billion. They get a streaming service and a powerful music executive too.

Source: CNNMoney.com – video report

Date: May 30, 2014

Link: http://money.cnn.com/video/technology/2014/05/29/t-apple-buying-beats-3-billion-headphones-streaming-dr-dre-jimmy-iovine.cnnmoney/index.html

Questions for Discussions:

  • What are the assets acquired by Apple as a result of  this merger?
  • Do you think the acquisition was really driven for new managerial talent?

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