Lego’s domination, brick by brick

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lego’s Chief Financial Officer explains how movie franchises and new markets have helped Lego become the world’s biggest toymaker.

Source: CNNMoney.com – video report

Date: Sep 04, 2014

Link: http://money.cnn.com/video/news/2014/09/04/lego-world-dominatin-brick-by-brick.cnnmoney/index.html

Questions for Discussions:

  • How is Lego able to leverage itself as a global toy maker?
  • Where is the growth for this firm?
  • Should Lego partner with other firms?