Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lego’s Chief Financial Officer explains how movie franchises and new markets have helped Lego become the world’s biggest toymaker.

Source: – video report

Date: Sep 04, 2014


Questions for Discussions:

  • How is Lego able to leverage itself as a global toy maker?
  • Where is the growth for this firm?
  • Should Lego partner with other firms?