Posted by & filed under International Business, Management, Organizational Behavior.

Description: BlackBerry hopes to woo back former business customers with its new Passport smartphone, which has a square-shaped touchscreen.

Source: – video report

Date: Sep 25, 2014


Questions for Discussions:

  • Who is the target market for the Passport model?
  • Use SWOT analysis to analyze the current situation at BlackBerry.
  • Do you think Blackberry will be successful with their current customer focus and strategy?
  • Do you think CEO John Chen is a successful leader?