Description: BlackBerry hopes to woo back former business customers with its new Passport smartphone, which has a square-shaped touchscreen.
Source: CNNMoney.com – video report
Date: Sep 25, 2014
Questions for Discussions:
- Who is the target market for the Passport model?
- Use SWOT analysis to analyze the current situation at BlackBerry.
- Do you think Blackberry will be successful with their current customer focus and strategy?
- Do you think CEO John Chen is a successful leader?