Description: As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones.
Source: eMarketer.com
Date: Oct 06, 2014
Questions for Discussions:
- What are the competing threats to the television industry?
- Can you offer an explanation for this behavior by the audience?
- How should management deal with this information?
