Description: If anybody is left who hasn’t heard about Chevy Guy—the regional manager whose bumbled presentation of car keys to Madison Bumgarner, the World Series Most Valuable Player, has become a media phenomenon—General Motors (GM) is working on it. The automaker has begun including the Chevy Guy’s accidental catchphrase “and stuff” in its advertising.
Date: Oct 31, 2014
Questions for Discussions:
- Do you think that this was a GM public relations management error or a calculated effort to launch a publicity campaign?
- Why do you think it has gone viral?