Description: Spoken aloud, the business plan sounded about as viable as planting citrus groves in the Bakken oil fields. Seeking a way to sell directly to consumers, a group of North Dakota farmers banded together about a decade ago to start an upscale, farm-to-table restaurant chain on the East Coast.
Source: Businessweek.com
Date: Dec 30, 2014
Questions for Discussions:
- Summarize the business plan presented in this report.
- What are the most challenging managerial issues that come into play?
