Description: In a period of lasting difficulty for McDonald’s, with U.S. same-store sales dropping over consecutive quarters, executives turn to regionalized menus, made-to-order burgers, and speed to bring the world’s largest burger chain out of a multi-quarter slump. Sound familiar?
Date: Jan 07, 2015
Questions for discussion:
- What is the company’s operational strategy for change?
- Do you think it will work?
- What would you do to improve things?