Digital Marketers Continue Love Affair with Data

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Data-driven marketing spending, revenues and profits will continue to rise

Source: eMarketer.com

Date: March 18, 2015

Link: http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/3#sthash.L4c3Xn0A.dpuf

Questions for discussion:

  • Why is DDM growing in usage and popularity?
  • What are the limitations of this DDM communications with customers?