Posted by & filed under International Business, Management, Organizational Behavior.

Description: At Tesla’s Freemont, California plant, the biggest robots on the assembly floor are named after comic book X-Men superheroes.

Source: – video report

Date: April 15, 2015


Questions for Discussions:

  • Why do you think naming the robots changes the way workers interact and think about them?
  • How else could management improve working with robots?