Following shoppers to the perimeter of the supermarket

Posted by & filed under International Business, Management.

Description: Fortune’s Beth Kowitt discusses the changing landscape of grocery shopping and the impact it has on pre-packaged food.

Source: Fortune.com – video report

Date: May 21, 2015

Link: http://for.tn/1FBS4ww

Questions for Discussions:

  • How does the landscape inside the grocery store reflect consumer behavior?
  • What should food companies be doing about these trends?