Description: One can’t help but admire Uber’s willingness to follow the basic logic of economics any place it happens to lead. Even to price gouging.

Source: Bloomberg.com

Date: May 19, 2015

Link: http://www.bloombergview.com/articles/2015-05-19/the-price-is-right-or-uber-will-raise-it

Questions for discussion:

• What does this report say about pricing strategies and management’s strategic thinking?
• Do you agree with a strategy of tinkering with price in any situation?