Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Amazon.com Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by Etsy.com, a marketplace for artisanal and handmade goods.
Date: Oct 08, 2015
Questions for discussion:
- Do you think consumers think differently about these two companies?
- How would you recommend management at each company attempt to compete against the other?