Posted by & filed under International Business, Management, Organizational Behavior.

Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by, a marketplace for artisanal and handmade goods.


Date: Oct 08, 2015


Questions for discussion:

  • Do you think consumers think differently about these two companies?
  • How would you recommend management at each company attempt to compete against the other?