How Arby’s successfully embraced Jon Stewarts humor

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Fortune’s Beth Kowitt sits down with Arby’s CMO Rob Lynch to discuss how the company successfully turned negative humor into positive marketing.

Source: Fortune.com – video report

Date: Oct 23, 2015

Link: http://for.tn/1GZzxWB

Questions for discussion:

  • How did Arby’s management respond to the situation generated by Jon Stewart?
  • Do you think management responded properly?
  • Could this have backfired?