Posted by & filed under International Business, Management, Organizational Behavior.

Description: Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn’t change. From 1886 until the late 1950s, a bottle of Coke cost a nickel.


Date: Nov 19, 2015


Questions for discussion:

  • Why did Coke keep the 5 cent price for so long?
  • Do you think this pricing strategy forced the company to increase sales in order to remain in business?