Description: The CEO of Mondel?z International gives leadership advice in talk with Fortune’s Susie Gharib. Source: Fortune.com – video report Date: Oct 29, 2015 Link: http://for.tn/1MjsMjU Questions for Discussions: Summarize the advice given to women in business by Irene Rosenfeld. Do you think there is cause to advise male and female executives differently?
Monthly Archives: November 2015
How snacking is helping this company thrive in today’s global economy
Description: Irene Rosenfeld, CEO of Mondelez International, sits down with Fortune’s Susie Gharib and discusses how the global trend to snack is helping the food conglomerate. Source: Fortune.com – video report Date: Oct 29, 2015 Link: http://for.tn/1NaLPBU Questions for discussion: How has management at Mondelez responded to global challenges, in terms of “controls”? Why would… Read more »
Thrift store caught making millions off donated clothes
Description: If you’ve been dumping your used clothes into big metal bins thinking they’re going to charity, think again. New York prosecutors forced a for-profit company to cough up a $700,000 settlement for scamming people into thinking their donated clothes were benefiting the needy. Source: CNNMoney.com Date: Oct 30, 2015 Link: http://money.cnn.com/2015/10/29/news/thrift-land-charity-scam-2/index.html?iid=hp-grid-dom Questions for discussion:… Read more »
The dropout club thousands of doctors want to join
Description: The name is telling, but its members will surprise you. The Drop Out Club is an online networking platform that’s helping doctors find careers outside of medicine. Source: CNNMoney.com Date: Oct 30, 2015 Link: http://money.cnn.com/2015/10/30/smallbusiness/dropout-club-for-doctors/index.html?iid=hp-stack-dom Questions for discussion: Is using this site better for an employer than other online career sites like Linked-In? Should… Read more »
Marketers More Optimistic About Data-Driven Revenues
Description: Marketers expand focus on customer acquisition, retention Source: eMarketer.com Date: Oct 30, 2015 Link: http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003#sthash.yneBAcDr.dpuf Questions for discussion: What does the report say about managerial response to data-driven marketing? Why do you think this growth is taking place?
