Posted by & filed under International Business, Management, Organizational Behavior.

Description: Given how things often go in Silicon Valley, Fitbit shouldn’t be here. It started selling wearable activity trackers when other hardware startups struggled for funding.


Date: Jan 08, 2016


Questions for Discussions:

  • Summarize the reasons for the firm’s success in the marketplace thus far.
  • How should management respond to the changes taking place?