Description: Given how things often go in Silicon Valley, Fitbit shouldn’t be here. It started selling wearable activity trackers when other hardware startups struggled for funding.

Source: Forbes.com

Date: Jan 08, 2016

Link: http://www.forbes.com/sites/parmyolson/2016/01/08/fitbit-wearables-corporate-wellness/

Questions for Discussions:

• Summarize the reasons for the firm’s success in the marketplace thus far.
• How should management respond to the changes taking place?