Description: But CEO Tim Cook still has a strong appeal to many. Source: Fortune.com – video report Date: Feb 26, 2016 Link: http://for.tn/21zePbG Questions for discussion: What are the arguments for and against Apple’s position? How do you think Apple customers will react to Tim Cook’s decision? How do you think this dispute will play… Read more »
Monthly Archives: February 2016
This Company Is Cashing in on the Jogging Boom
Description: And racing toward becoming a $1 billion brand Source: Fortune.com – video report Date: Feb 27, 2016 Link: http://for.tn/1VJ4WVm Questions for Discussions: How have marketing management decisions helped the firm financially? Who is the target customer? Do you think this market will continue to grow in popularity?
The Academy’s biggest night costs well into eight figures.
Description: The 87th Academy Awards show costs nearly $43 million Source: Money.com – video report Date: Feb 26, 2016 Link: http://money.us/1p8N8Zt Questions for discussion: Summarize the financial management of the Academy Awards event. What is the basis for self-financing and profitability of this event?
The Netflix of Africa Doesn’t Need Hollywood to Win
Description: How Iroko built its low-budget, DIY, Nollywood-movie-streaming business. Source: Bloomberg.com Date: Feb 22, 2016 Link: http://www.bloomberg.com/news/features/2016-02-22/the-netflix-of-africa-doesn-t-need-hollywood-to-win Questions for discussion: Describe the business model. How has technology made this possible? What does this report suggest is possible for artistic entrepreneurs around the world?
Customer Service Channels That Frustrate Consumers
Description: Consumers will abandon a retailer because of poor customer service Source: eMarketer.com Date: Feb 27, 2016 Link: http://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637#sthash.OCMgf5II.dpuf Questions for Discussions: What does this report say about the importance of customer service? How should managers deal with this information?
WHY BIG BUSINESS IS BRUSHING OFF CAMPAIGN TRAIL RAGE
Description: Corporations have scored big victories in Congress. But populism puts those gains in doubt. Source: Bloomberg.com Date: Feb 25, 2016 Link: http://www.bloomberg.com/features/2016-open-season-on-big-business/ Questions for Discussions: Summarize the key points presented in this article. Why do you think top managers are responding as they are? Do you think they should be changing?
Here’s Why IBM Is Buying Truven Health
Description: For $2.6 billion Source: Fortune.com – video report Date: Feb 19, 2016 Link: http://for.tn/1SUYsox Questions for Discussions: How can IBM monetize the databases? What are the ethical and social responsibilities for management?
This Las Vegas Business Is Bringing Instant Photography Back to Life
Description: This Las Vegas Business Is Bringing Instant Photography Back to Life Source: NBCNews.com – video report Date: Feb 18, 2016 Link: http://www.nbcnews.com/video/this-las-vegas-business-is-bringing-instant-photography-back-to-life-625804867831 Questions for discussion: Why do suppose there has been a rediscovery of print photos? Who is the primary target market? How would you market this as an instant service at retail?
Why Silicon Valley is Worried About Backing Apple
Description: Apple’s business plan is built on encrypted security. Source: Bloomberg.com – video report Date: Feb 17, 2016 Link: http://bloom.bg/1RawBx2 Questions for Discussions: Why is Apple reluctant to help open the phone? How might the conflict between Apple and the government on this issue affect the stock price? What do you think will happen? How… Read more »
The Most Important Apple Executive You’ve Never Heard Of
Description: A visit with Cupertino’s chief chipmaker, Johny Srouji. Source: Bloomberg.com Date: Feb 18, 2016 Link: http://www.bloomberg.com/features/2016-johny-srouji-apple-chief-chipmaker/ Questions for discussion: What does this report say about management development at Apple? Why has Apple focused on developing its own chip technologies?
