Ad Blocking Is a Growing Problem, Particularly for Publishers

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The use of ad blockers was up substantially on a global basis in 2015

Source: eMarketer.com

Date: Mar 03, 2016

Link: http://www.emarketer.com/Article/Ad-Blocking-Growing-Problem-Particularly-Publishers/1013654#sthash.veit3jhQ.dpuf

Questions for discussion:

  • How is ad blocking a problem for publishers?
  • How can managers deal with it?