Posted by & filed under International Business, Management, Organizational Behavior.

Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future.


Date: Mar 02, 2016


Questions for Discussions:

  • What does this report say about the company’s digital strategy?
  • What do you think is happening?
  • How should management proceed?