Description: In recent years, venture capitalists have funded all manner of improbable ideas. An app that lets random people call and wake you up. A bathroom scale that posts your weight on Twitter.

Source: NYTimes.com

Date: Mar 31, 2016

Link: http://www.nytimes.com/2016/04/03/business/juicero-juice-system-silicon-valley-interest.html?ref=business

Questions for discussion:

• Who is the target audience for this product concept?
• Do you think it can succeed?
• Create a brief marketing plan that would generate buzz on social media.