Elon Musk’s Tesla Strategy: Win Big by Falling Short

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The Musk Doctrine: Never set a deadline you’re likely to keep.

Source: Bloomberg.com – video report

Date: May 09, 2016

Link: http://www.bloomberg.com/news/articles/2016-05-09/elon-musk-s-tesla-strategy-win-big-by-falling-short

Questions for discussion:

  • What does the report say about Tesla’s production management and Elon Musk’s strategic thinking?
  • What are the risks associated with this approach?