B2B Executives Use Marketing Analytics to Boost the Bottom Line

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Marketers recognize more internal efficiency and gains in sales due to implementation

Source: eMarketer.com

Date: Aug 27, 2016

Link: https://www.emarketer.com/Article/B2B-Executives-Use-Marketing-Analytics-Boost-Bottom-Line/1014376#sthash.L27WshxQ.dpuf

Questions for Discussions:

  • What does this report say to managers?
  • Why have the results been so positive, according to the research?