Lululemon Looks to Get 40% of Sales From Men as Chain Expands

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin sees a future where almost half the company’s customers are men.

Source: Bloomberg.com

Date: Sep 23, 2016

Link: http://www.bloomberg.com/news/articles/2016-09-23/lululemon-looks-to-get-40-of-sales-from-men-as-chain-expands

Questions for Discussions:

  • Do you think the goals set by management are realistic?
  • How would you go about achieving those goals?