Posted by & filed under International Business, Management, Organizational Behavior.

Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts.


Date: Dec 05, 2016


Questions for Discussions:

  • What is McDonald’s plan?
  • Do you think it will work?