McDonald’s Revamps Its $4 Billion McCafe Brand

Posted by & filed under International Business, Management, Organizational Behavior.

Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts.

Source: Bloomberg.com

Date: Dec 05, 2016

Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks

Questions for Discussions:

  • What is McDonald’s plan?
  • Do you think it will work?