Netflix Wants the World to Binge-Watch

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The streaming service has a plan to expand everywhere, and it begins in São Paulo.

Source: Bloomberg.com

Date: Jan 12, 2017

Link: https://www.bloomberg.com/news/features/2017-01-12/netflix-wants-the-world-to-binge-watch

Questions for Discussions:

  • What does the article suggest about viewing behaviours around the world?
  • Do you think Netflix will be equally popular in all markets it enters?