Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Paul Verna and Gerard Broussard discuss what audience fragmentation means for the TV industry and whether internet-delivered live programming represents a fundamental challenge to the traditional broadcast model.
Date: March 30 , 2017
Questions for Discussions:
- Summarize the highlights of this report.
- Do you agree with the analysis and predictions?
- What should managers be doing to deal with the transition?